The latest leadup so you can Barbie’s release undoubtedly plays an associate, too, regarding the trend’s arrived at
Why is Barbiecore so popular now?
Emily Huggard, an assistant teacher of fashion communication at Parsons School off Design, claims the brand new trend has had from for the playfulness, that’s a lot more appealing in the a post-COVID business. She points to most other trends with came up following the pandemic, such dopamine putting on a costume, the trend away from putting on (have a tendency to colorful) clothing one ignite joy or cause you to feel a beneficial and you can notes you to definitely a common bond is an interest in comfort and ease.
Men and women are extremely latching on to escapism and you may items that they understand and feel safe with, she states. Once we think of this development [Barbiecore], it is quite, it is sizzling hot green, it is not also complex-I do believe people are need a period when anything experienced quicker heavier.